Twitter — the blue bird is your friend!

Today’s blog post is written by our newest member of the Purple Blog team, social media expert Anne Reuss

I’ve always considered myself a social person, an extrovert — somebody who enjoys meeting people — a social butterfly, if you want to be cliché. When Twitter was in its infancy, my father warned me it would continue to become epic and I should get right on it. I did — and tweeted a grand total of two times. That was more than three years ago.

Fast-forward to mid-October 2011, where I stumbled into social media work and I was tweeting for my boss. It took me a week to grasp Twitter slang, mannerisms, and tools to help facilitate and analyze tweets. Within a few weeks, I found myself constantly imagining what it would be like to be in my boss’ shoes — interacting and exchanging information to a large community. I know much more now than when I was addicted to StumbleUpon (from the news to hidden treasures of web 2.0) and before joining Twitter. And I will tell you at one point when I was madly working on Twitter and scoping out new “friends” for my boss, I realized when I took my break I found myself always imagining my next nifty 140 character tweet. That’s when I knew it was time to get my own Twitter account.

And I did – now you can tweet and mingle with me @AnneReuss! In only one month I have accumulated a following of more than 250 and made valuable connections that I can share my ideas and receive feedback from, learn of other people’s dreams, and have continually improved my social media knowledge so I can consult others.

But that isn’t the best thing.

It’s the humanity of Twitter.

As a Deaf person, I have no barriers on the web. Social media levels the playing field. My personality and skills shine through my Internet voice and lets me mingle with countless individuals (this is where I wish I could *emphasize with face*). You can find your niche. In fact, I encourage you to discover yours. You probably would find your way easier on Twitter knowing who/what you wanted to find and share information with. There are many tweetchats (they’re like parties!) to attend. If you contact me at areuss11@gmail.com I’d be glad to share the tweetchat schedule.

If you find yourself uncomfortable encountering or getting followed by new people, you can set your account private. I chose to keep mine open so I could increase my exposure to content, make connections and make a presence. I want no limits. Because of my effort to engage, I have found a Deaf graphic designer that will be helping me with a project, and I wound up becoming a guest blogger for Purple after having the honor of talking with Ken Herron, vice president of marketing for Purple, on videophone.

Many say Twitter is valuable or “worth it” – that’s the truth – but it’s in your hands to make it valuable. Maybe you’re a mother seeking out parenting tips and you can choose to follow only like-minded mothers, tweet your own tips and make someone’s day. Are you a soccer fanatic who follows European soccer but wish you had more fans to chat with? How about a recent college grad with a degree in photography and you’re on the job hunt and want your work noticed? All are feasible by joining Twitter. Now isn’t that awesome?

About Anne Reuss
Anne Reuss is a social media consultant at Networlding, developing training strategies and facilitating communications to build real connections. She’s an entrepreneur and rocking her English degree credentials on “100 Steps to Success” – her blog on starting a business. She strives to prove that communication goes beyond being able to hear and speak English – because being deaf isn’t detrimental in the wide world of web and work. Madly driven and focused in noisy settings, she’s educating people on the under-appreciated beauty of social media: the humanity of it.

Anne just happens to be a 4th generation worker in the communications industry and harbors a desire to go skydiving. Mingle with her at @AnneReuss.

California School for the Deaf, Fremont Honors Our Own Dr. Hank Klopping!

The California School for the Deaf, Fremont, has honored Purple Vice President of Large Accounts Hank Klopping, EdD, by dedicating a building in his name.

Dr. Klopping retired as Fremont’s superintendent earlier this year after 36 years of service. In July, he joined the Purple family, where he directly reports to a former Fremont alumnus, Vice President of Sales Mark Bella.

“Dr. Klopping has that rare ability to connect with students, parents and the community — under his leadership he positively impacted generations of students, instilling in each one that they could do anything they wanted to with hard work — including me,” explained Bella. “We are thrilled he was given this honor — the first individual to ever have a campus building dedicated in his name.”

With enrollment at more than 400 students per year from pre-kindergarten to twelfth grade, Dr. Klopping has influenced more than 140,000 students during his tenure. Wow!

“I am very touched by this,” Dr. Klopping signed to faculty, students, friends and family members at the dedication ceremony. “And even though I no longer work at Fremont, I’m still here in spirit — and this building will keep that spirit alive forever.”

Have you checked out RIT reporter Jeff McKinzie’s “The Hammer” story yet?

As many of you know, Purple has been a huge supporter and sponsor of The Hammer film, the inspiring story about former RIT student and UFC fighter Matt Hamill. We are thrilled that the film and its actors continue to receive positive reviews, and are excited that so many of you have seen it! In fact, the movie is so popular that extended showings are scheduled across the United States! Wow!

Purple worked closely behind the scenes with so many people to help make this a success, and one of our favorite people we worked with is Jeff McKinzie, a reporter for RIT’s Reporter Online. He wrote a very informative and touching story about Matt and the people who shaped his inspiring and driven attitude toward success. Here’s an excerpt from McKinzie’s article with a link to click for more. Enjoy!

The Hammer’s Story
Deaf. Defiant. Determined
by: Jeff McKinzie

Walking out of the tunnel, he moves to the front of the thunderous crowd. Despite his deafness, he knows that everyone is cheering for him. As he nears the octagon, he turns his back and faces the crowd, trying to take in the chaos around him. In an instant, flashbacks of his life start to play. It is the story of Matt Hamill, former RIT wrestler and UFC fighter as told by “The Hammer,” the movie made about his life. read more